ALS research got $14 million more on donations this August than last.
Good.
It's largely due to the 'ice bucket challenge' where Oprah, Steve Balmer, Justin Bieber and a laundry list of celebrities dump ice on themselves to avoid donating $100 while challenging others to do the same. Sure, it raises awareness, but the bulk of the money raised comes from the middle class.
Between the first three celebs mentioned above, $15 mil would be pretty easy to raise from just running around money.
A series of eclectic, possibly unconnected and probably meandering observations of an all weather cyclist, DJ, Magician and social observer. Some material may be inappropriate for younger or more sensitive adults. May contain psychological nudity. Follower discretion is advised.
No comments:
Post a Comment