Thursday, March 29, 2012

Film

Remember film? Loading it, shooting it all too quickly, driving to the Fotomat — lots of delayed gratification and blurry prints. Before digital banished those bad memories, there was Polaroid, whose SX-70 was the first mainstream instant camera to develop photos with no chemical bath — or film-peeling — required. A smashing success, the camera made Polaroid synonymous with automatic film development and became such a staple of '70s life that at one point, Americans reportedly spent more money on Polaroid film than on toothpaste.

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